 |
 |
Signs
Small business Computing and Communications Magazine says
that there are five important marketing signs to look for. Any one of these
five indicate that you will benefit significantly from using a database in
your marketing efforts.
 | Your image is based on who you know. If what you
really sell is your contacts, you need a database to have your contacts
at the ready |
| Your customers expect personalized service. Your
database will remember what your client prefers |
| Sales leads need a boost. Then automatic follow-up is
available from a database |
| You are running a web site. Databases manage
information |
| You are geared for growth. Organize your "way of
doing business" into a database and it can be duplicated across the
country and world |
|
|
|
Good Developers
Customized Section
Up
Signs
Off The Shelf
Good
developers will have (1) good references, (2) a good technical support
structure, (3) good samples of their work, (4) good business
problem-solving skills, and (5) they be active in their professional
community.
|
|
